THE STANLEY APP: Ganni x Neiman Marcus

NEIMAN MARCUS: The Stanley App

GANNI

WORLD

A mobile app aimed at blending content creation and Neiman Marcus’ signature luxury shopping experience in effort to further promote interaction with consumers on-the-go. The Stanley app gave Neiman’s customers an extra dose of style inspiration, curating an in-app experience specific to the customer’s style preferences and consumer patterns. On the back-end, the NMG photo production teams worked closely with buyers, brands, and shoot coordinators to create brand-specific content for multi-channel use, including the Stanley app. Featuring Keyhanna Woodard of The Campbell Agency in GANNI Fall/Winter 2022, Lani and NMG fashion photographer John Benitez collaborated to visually translate the essence of the Danish fashion brand GANNI to the Neiman Marcus contemporary audience and customer.

Styled & directed by Lani (JLT) and photographed by NMG fashion photographer John Benitez.

Featured Designers: Ganni

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THE TEAM

Photographer: John Benitez

On set Fashion Styling & Art Direction: Lani (JLT)

Hair & Makeup Artist: Amy Bjork

Model Casting: Clifford Pershes & Chelsea Henry

Model: Keyhanna Woodard