THE STANLEY APP: Pre-Fall w/ Neiman Marcus
NEIMAN MARCUS: The Stanley App
A UNIQUE STYLE HUB
A typical shoot day for the Stanley App can either be single-brand focused, or a multi-vendor shoot—various logistical factors determine the contents of each Stanley shoot. The Stanley App has now transitioned into a newly designed, all-encompassing, Neiman Marcus app that acts as a hub for all things related to the luxury fashion pioneer’s fashionable offerings. The Stanley App, as it was known, aimed at blending content creation and Neiman Marcus’ signature luxury shopping experience in effort to further promote interaction with consumers on-the-go. The app gave Neiman’s customers an extra dose of style inspiration, curating an in-app experience specific to the customer’s style preferences and consumer patterns—all of which can now be experienced by consumers on the new Neiman Marcus App. On the backend, the NMG photo production teams work closely with buyers, brands, and shoot coordinators to create brand-specific content for multi-channel use.
On set styling & art direction by Lani (JLT). Photography by NMG fashion photographers David Marriott and Mark Hoffman. 2022.
Featured Designers: Veronica Beard, L’Agence, Frame, MOTHER Denim, Alex Perry, Alexander McQueen, Valentino.
THE TEAM
Photographers: David Marriott & Mark Hoffman
Fashion Editors: multiple people - TBD
Art Direction: Lani (JLT)
Fashion Stylist: Lani (JLT)
Hair & Makeup Artist: Lisa Martensen
Model Casting: Shaun Williams
Models: Talisa Duran, Annaleesa Ravelo, and Glory Egwede