THE STANLEY APP: Brunello Cucinelli x Neiman Marcus
NEIMAN MARCUS: The Stanley App
BRUNELLO CUCINELLI
A mobile app aimed at blending content creation and Neiman Marcus’ signature luxury shopping experience in effort to further promote interaction with consumers on-the-go. The Stanley app gave Neiman’s customers an extra dose of style inspiration, curating an in-app experience specific to the customer’s style preferences and consumer patterns. On the back-end, the NMG photo production teams worked closely with buyers, brands, and shoot coordinators to create brand-specific content for multi-channel use, including the Stanley app. During her tenure with the Neiman Marcus Group, Lani specialized in Brunello Cucinelli brand-specific styling & art direction, having been trained by and worked closely with Brunello Cucinelli representatives in the past. Lani supported both Neiman Marcus and Bergdorf Goodman in styling multiple Brunello Cucinelli womenswear collections each season for both companies’ online presence.
Styled and directed by Lani (JLT) and photographed by NMG fashion photographer Tanner Ellison.
Featured Designer: Brunello Cucinelli
THE TEAM
Photographer: Tanner Ellison
Art Direction: Lani (JLT)
Fashion Stylist: Lani (JLT)
Model Casting: Shaun Williams
Model: Kaliegh Garris