BERGDORF GOODMAN: Making Faces
BERGDORF GOODMAN BEAUTY
MAKING
FACES
A little over a year had passed since the start of the pandemic, and life began to somewhat return to normal provoking a notable slow-but-steady uptick in social outings. The MAKING FACES beauty offering aimed at inspiring the Bergdorf audience to experiment with the post-pandemic playful beauty trends of the time, showcasing the season’s launch of new beauty products and limited edition makeup collections sold in-store and online. Under the art direction of Bergdorf Goodman Senior Art Director Lee Pullano, Lani styled 5+ still-life shots that were featured across multiple media channels such as the Bergdorf Goodman website homepage, Instagram, email advertisement campaigns, and direct mail marketing materials. All of the still-life shots for the BG Beauty Making Faces campaign were photographed by fashion photographer Brocke Lyons.
Conceptualized & Directed by Lee Pullano, styled by Lani (JLT), and photographed by Brocke Lyons.
Featured Beauty Brands: Hermès Beauty, Clé de Peau, Gucci Beauty.
THE TEAM
Producer: Elsa Christie
Art Direction: Lee Pullano
Photographer: Brocke Lyons
Photo Asst: Keith Naylor
Stylist: Lani (JLT)